Monday, September 13, 2010

46

You can't drink the 46, it tastes like Scotch.

C'mon, lets face it. Scotch tastes like Diesel, but people drink it. They drink it because it's cool & trendy. It's the same reason why someone will spend $90 on a T-shirt made in Taiwan if it has a cool fashion label on it. It's cool & trendy.

Makers Mark unveiled their new bottle of swill called.............46. It produced a kick ass bottle with a new taste. The issue is, is that it doesn't taste like Makers Mark. It doesn't have that distinct, rich, oaky flavor. It tastes like Scotch.

That is where Makers missed the mark, pun intended.

Since there has been an explosion of people drinking Scotch, Makers is trying to capitalize on the phenomenon. Here's the problem, people aren't going to buy a brand of whisky to drink Scotch. Remember..........Scotch tastes like shit. People want that ass tasting bottle of scotch in front of them because it looks cooler to taste on shit than it does to sip on whisky.

And yes. I won the blindfolded taste test between the two. It was like a fat boy vs a piece of cake. It wasn't even close.

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