As if we didn't know this before, in our society and especially celebrity society, Image is Everything.
Just look at what happened to Tiger Woods. He went from being a mortal God, to being clowned at every corner. His good name was tarnished, he was seen as a hypocrite about family values and people started to back away. His sponsors backed away.
Image is everything and multiple companies with their millions of dollars pulled away from him. Tiger built this brand of himself. The most complete package of athlete and man on earth. And companies profited royally. Yet, they had to back away.
Dos XX beer might have one of the most brilliant marketing campaigns ever engineered with The Most Interesting Man in the World.
If the sales of Dos XX have not quadrupled 10 fold from this advertising I'd be surprised. The man featured is 'THE' man amongst men. If you looked in the dictionary under "coolest, most bad ass M'Fer that's ever walked the planet", you'd find him. (Then Jules)
Dos XX advertising didn't exist until him. Non Existent. Dos XX has put all of their eggs into one basket. All of that recognition and branding of "A Mans Man".
So, I'm thinking......... What happens to Dos XX if:
The cops arrested that guy in a public rest stop along some stretch of Florida highway smoking some dudes root?
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